To mark the launch of UNIQLO's London flagship store at 311 Oxford Street I worked with Graphite to create 'This Way To Utopia'. A digital, multi-channel campaign using Prize Media to capture contact details for future marketing.
the microsite focused towards the campaign launch on Channel 4, featuring an interactive snippet of the campaign video and a countdown to the competition launch. The header on the site was built using HTML Canvas and is a looping sprite sheet animation. If the mouse is over the header then the mouse then has control over the speed of the animation playback.