UNIQLO Civil War

Role: Lead Developer
Agency: Graphite Digital
Client: Uniqlo

As part of UNIQLO's launch of their exclusive Marvel 'UT' t-shirt range in the 311 Oxford St store, they wanted a digital experience to increase customer engagement in-store. This experience was build using Prize Media, and allowed us to generate codes online and redeemed in-store for discounts and prizes.

I was excited to be involved in the project and worked closely with Graphite and the Prize Media teams to create the front end of the experience. The project was built using HTML and CSS with interactions being handled by JavaScript. We also added transition animations for the registration page which utilised the Greensock GSAP animation library and we also added some parallax movement using Parallax.js which helped to bring the page to life.